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Ethan Hoinacki named 2026 Grand
Marshal for the Lincoln Christmas Parade
[November 11, 2026]
Ethan Hoinacki has been named Grand
Marshal of the 2026 City of Lincoln Christmas Parade.
For Hoinacki, Lincoln has always been home. It’s where he grew up,
where he met his wife, Nicole, while attending Lincoln Christian
University, and where they are now raising their three children.
What started as a passion for roasting coffee in his garage in 2014
eventually grew into Guest House Coffee & pastries, which opened
downtown in 2018. In 2023, Ethan and Nicole contuned investing in
downtown Lincoln with the purchase of the historic Griesheim
Building.
But for Hoinacki, it’s never really been about the coffee or the
buildings. It’s about the people who fill them.
An active member of Lincoln Christian Church and Kingdom
initiatives, Hoinacki has a heart for bringing people together,
building relationships, and see his hometown thrive. He believes
some of the best things about a community happen when people simply
show up for one another.
Ethan is quick to acknowledge that none of what he’s been a part of
would be possible without the support of his family, friends,
employees, and the community he loves.
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Photo from LDN archives, 2026 Lincoln 4th of July Parade
Please be sure to
congratulate Ethan Hoinacki, the 2026 Christmas Parade Grand
Marshal for the the city he is proud to call home.
[Text provided by Ashley Metelko, City of Lincoln]
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