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Sony raises its profit forecast after
saying it expects less damage from Trump's tariffs
[August 07, 2025]
By YURI KAGEYAMA
TOKYO (AP)
— Japanese entertainment and electronics company Sony said Thursday that
its profit surged 23% in the last quarter from the year before, as
damage from U.S. President Donald Trump’s tariffs was less than it had
expected. |
A logo of Sony is seen at the headquarters of Sony Corp. on May 10,
2022, in Tokyo. (AP Photo/Eugene Hoshiko, File) |
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The
Tokyo-based manufacturer reported its April-June profit totaled
259 billion yen, or $1.8 billion, up from 210 billion yen.
Quarterly sales edged up 2% to 2.6 trillion yen ($17.7 billion)
as demand grew for games and network services, imaging solutions
and sensors.
The maker of PlayStation game machines, digital cameras, Walkman
audio players and Spider-Man movies said those positive factors
offset the negative impact from unfavorable exchanges rates.
Sony said its network business also was drawing more subscribers
to its online services.
Sony raised its forecast for its profit in the full fiscal year
until March 2026 to 970 billion yen ($6.6 billion), from an
earlier forecast of 930 billion yen ($6.3 billion). The revised
projection is still lower than what it earned in the previous
fiscal year at 1 trillion yen.
Sony now estimates the impact of the additional U.S. tariffs on
its operating income at 70 billion yen ($476 million), much
better than the initial estimate of 100 billion yen ($680
million).
One of the successes among Sony's entertainment franchises was
the latest “Demon Slayer” animation movie, which is part of a
hit series and is doing well at the box office.
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