Massive AI buildout poses latest inflation threat as consumers pay more
for laptops and electricity
[July 14, 2026] By
CHRISTOPHER RUGABER
WASHINGTON (AP) — American consumers — and the Federal Reserve — are
being hit with another high-cost headache.
The gusher of investment in data centers — likely topping $700 billion
this year — to power artificial intelligence has made memory chips,
computer processors and other equipment, as well as electricity, more
expensive. Economists expect it will continue to push up inflation at
least through the end of this year.
While it won't be as large a spike as occurred in 2021-2023, when
inflation peaked at 9.1%, massive AI spending is likely to keep prices
rising more quickly than the Federal Reserve would like. Such increases
could lead the central bank to lift its key interest rate later this
year to cool spending and bring down inflation. Higher rates from the
Fed often boost borrowing costs for auto loans, mortgages, and business
loans.
Fed officials will closely watch June's inflation report, to be released
Tuesday, for further signs of AI's impact on prices. Inflation last
month likely cooled as gasoline prices have fallen after a ceasefire was
reached between the U.S. and Iran, though whether that trend continues
is now unclear as the U.S. and Iran have resumed fighting.

AI spending is lifting prices for consumer electronics
Just four large tech companies — Google parent Alphabet, Amazon, Meta
Platforms, and Microsoft — are expected to invest $720 billion this
year, mostly on data centers.
Those data centers use a lot of semiconductors, and chip supplies have
run low. As a result, economists at JPMorgan Chase estimate that the
cost of some computer memory chips will have soared by as much as 400%
between 2024 and the end of this year.
Americans are already seeing higher prices for a range of consumer
electronics, including laptops, smartphones, video game consoles, and
computers. Electricity prices are also jumping as data centers absorb a
growing share of new electrical capacity.
In a high-profile announcement last month, Apple announced it was
boosting prices for laptops and iPads by about 15% to 25%. A topline
MacBook will now cost $1,999, up from $1,699.
Many analysts expect price hikes will come for iPhones next.
“The rapid expansion of AI data centers has created an extraordinary
surge in demand for memory and storage," Apple said in a statement. “We
have never seen a component price increase this much, this quickly.”
On the same day, Microsoft announced that the price of its Xbox video
game console will increase $100 by Aug. 1, citing higher prices for
memory chips. Sony is also charging more for the PlayStation, while Dell
Computer and HP have raised prices for their laptops.
A “wave of AI-related cost pressures spilling over into consumer prices
is still in the early stages of building,” analysts at investment bank
Evercore ISI recently wrote.
It's the latest in a series of waves that have boosted inflation
The impact on broader measures of inflation may be relatively modest,
with many economists forecasting that AI investment will boost core
consumer prices, which exclude food and energy, by roughly a
half-percentage point by the end of this year.

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 Still, that could be enough to
offset declining prices elsewhere, as the impact of President Donald
Trump's tariffs continues to fade and as rental costs cool. Core
inflation, according to the Fed's preferred measure, was 3.4% in May
and some economists now expect it may decline only slightly by the
end of the year, remaining well above the Fed's 2% target.
The boost from AI may prove temporary, but it
follows previous waves of higher prices stemming from tariffs and
the gas price spike resulting from the Iran war. The Fed typically
“looks through,” or ignores, temporary price increases, rather than
boosting rates to fight them, but an ongoing series of temporary
price shocks could threaten to create more sustained inflation,
which has already been above the Fed's target for more than five
years.
“In isolation one or two such shocks is perhaps transitory,
something they’re willing to live with,” said Abiel Reinhart, an
economist at J.P. Morgan. "A sustained series of shocks, or a wider
range of shocks, becomes more concerning to them.”
Federal Reserve officials have increasingly focused on AI
Fed policymakers are increasingly focused on AI's inflationary
impact. Kevin Warsh, who took over as chair May 22, has said he
believes that over time AI will make the U.S. economy more
efficient, which should reduce inflation even as growth accelerates.
He acknowledged in remarks July 1, however, that AI investment is
now boosting demand, but declined to speculate on how inflationary
the impact would be.
Yet many Fed officials worry that demand for AI-related gear will
continue to outstrip available supply, a recipe for persistent price
increases.
“If this creates a sustained impulse to demand relative to supply in
inflation, I do think that’s the kind of situation where you don’t
look through this,” John Williams, president of the Federal Reserve
Bank of New York, said Thursday. Williams is also vice chair of the
Fed's rate-setting committee. Williams has supported keeping rates
unchanged, but his comment suggests that under some scenarios he
could support a hike.
According to the minutes of the Fed's June 16-17 policy meeting,
released Wednesday, many other officials share Williams' concerns.

Another channel through which AI could raise inflation is through
its huge demand for electricity, which has caused many utilities to
raise prices. Power companies throughout the U.S. are adding more
capacity, an expensive step that can also boost electricity costs.
According to the government's consumer price index, electricity
prices rose 5.9% in May compared with a year earlier, a bigger
increase than overall inflation, which was 4.2%. After a pandemic
spike, electricity price gains had dropped back to about 2% annually
in early 2025.
While prices for computer chips could peak this year and then
decline, experts expect electricity demand from AI will push up
utility costs into 2028 or even beyond. In February, economists at
Goldman Sachs forecast that electricity prices will rise 6% this
year and next, and an above-average 3% in 2028.
“We do know what effect AI is having on inflation now, and it is
inflationary, not deflationary,” Dario Perkins, an economist at
TSLombard, wrote this week.
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