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The
lawsuit, filed in the U.S. District Court in the Western
District of Washington, claims that Amazon overcharged 1.2
million advertising customers by misleading them on prices for
online auctions for ads.
The complaint says Amazon said it was offering competitive
prices on several ad products when it was actually inflating
auction prices.
“When one of the world’s largest online retailers engages in
unfair and deceptive conduct, the impact can be staggering,”
said FTC Chairman Andrew Ferguson. “Amazon has millions of
advertising customers who were misled into paying significantly
higher prices.”
In response, Amazon wrote in a blog post that the FTC “leans on
a handful of simplified communications to allege a companywide
effort to deceive."
“That is patently false," the company said.
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