MAXimizing Life
with Maxine McQueen

Jeep Ducking

[May 09, 2026]

I was invited to a luncheon on Sunday that sat me with a group of people I had never met. Included in the table decorations were a couple of rubber ducks. I picked one up to examine it and the couple across the table grabbed the other one. They were quickly charmed by it and exclaimed they were going to take it for their Jeep. I was instantly hooked. “Why do Jeeps have ducks on their dashboard?” was my sudden question. My bribe was the duck in my hand could be theirs if they’d explain this phenomenon to me. I had wondered about this for years. Following is a mixture of their explanation, my research on the internet, and combination thereof. It is my story and I’m sticking to it.

“Jeep Ducking” or “Duck Duck Jeep” began in Ontario, Canada during the initial months of COVID 19. The gal that is credited with originating the trend is Allison Parliament. MS Parliament is a Jeep enthusiast herself. She unfortunately experienced an unpleasant interaction with an unknown man who bullied her in a parking lot. It left her shaken. The onset of COVID and the isolation that resulted, plus the aggression of the stranger at the rest area upset her dreadfully. She wondered what kind of world we were living in and what could she do about it?

Here is part of her story according to “The Detroit News”: “She decided to spread a little happiness with a random act of kindness. She bought a little yellow rubber duck, wrote “Nice Jeep” on it and placed it on a Jeep similar to hers.

“The owner was this burly, scary-looking, 6-foot-5 guy asking, “What are you doing?”. Parliament said to the “News”. “But he was smiling. He thought it was great. He said it was the best thing to come up with, and the world needs more of this.”

This tiny, and innocent act of placing a toy duck on Jeeps took off like wildfire. (If you know anything about Jeep enthusiasts, you know they’re a tight—knit community.) Pictures and stories of ducking began to spread on social media. Parliament then went on to begin “DuckDuckJeep”, an online community for people to share their stories of ducking; according to their official website, Jeeps have been ducked throughout the U.S. and Canada, as well as in China, Australia, India, and dozens of other countries.

The official ducking Jeep Facebook page was established in July of 2020 and currently has over 79,000 members. Parliament stated in the first rule on that page that it was created to spread kindness, so please be kind.” End of quote.

Here are the rules for Jeep Ducking. Acquire a rubber duck…any rubber duck…...find a Jeep (preferably a Wrangler but any Jeep will do)…..gently place the duck in a visible location like the windshield wiper, side mirror, etc. Make sure it does not obstruct the driver’s view….optionally leave a note such as “You’ve been ducked! Or #DuckDuckJeep! Or just a word of encouragement……and finally Pay it Forward….recipients often join in by leaving ducks on other Jeeps, fostering the growth of this spirited tradition.

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“There really are not any strict rules about how to duck someone’s Jeep, but the idea is to keep the act within polite and noninvasive gestures.” Parliament said. “You don’t really need a reason for Jeep ducking other than to connect, bring a smile to someone’s face, and have fun.” Parliament wrote. “Rather than focus on hate and stupid, we want to focus on kindness.”

Unfortunately, Parliament has passed away. I’m not sure the reason. Some apps say from COVID 19, others say natural causes. Whatever the reason, she certainly left the world a better place by spreading goodwill and joy worldwide. Thank you Allison Parliament, and all of you out there that keep on ducking and spreading happiness.

Other car enthusiasts do not want to be left out of the fun. Melissa Shields Patterson, describes herself as a “born and bred Ford girl, but I’ve had a ton of Jeeps in my life.” Not wanting to step on any toes Melissa messaged Allison prior to her death and told her that she wanted Broncos to join the fun. Allison gave her a thumbs up and the Buck Buck Bronco was founded in May of 2021. Now Ford Bronco afficionados are horsing around putting rubber horses on their dashboards or on other Bronco owners’ vehicles. There is one sure thing in this world; and that’s proud proprietors of any automobile love somebody admiring their ride. Making you smile at their sidekick mascot will only make them happier.

In 2023, the Detroit Free Press reported on the Moo Moo Subaru movement by New Hampshire resident Staci Huckins. In conversation with her friend about Jeep ducking; she decided to add little cows to the Subaru crowd. Over 100,000 people have joined this group. Any cow will do…. the popular highland cow is a favorite… or my beloved Holstein…or better yet mix up your herd with an assortment of cows.

I would be remiss in not adding in my first love of cars…. Chevy. There is Chevy sharking where Chevrolet fans leave small toy sharks as their contribution to this fad. Sharell Lest, a Camaro fan, was inspired by the Jeep ducking tradition. After scuba diving, she recommended using sharks as mascots because of Camaro’s sleek design resembling a shark. Chevy sharking is now a social media trend.

Put one of these mascots on the door handle or windshield of the proper brand of car. Give a smile and a thumbs up when you see one of these talismans. Be silly. Be nice. You are now in the know. I’m sure I’ve missed some products, but you get the idea. Help keep these fun traditions going and be part of the kindness and happiness of passing on this small way of delighting those around you.

L. Maxine McQueen may be contacted at maxmac.1@juno.com

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