The investment in BodyArmor comes as Coke's Powerade steadily
cedes market share to its more popular PepsiCo-owned <PEP.O>
rival. Coke has also been rattled by falling demand for its
The company did not disclose the size of the investment or other
financial details, but said it could increase its ownership
stake in BodyArmor.
Bryant is BodyArmor's third biggest shareholder and also has
endorsement deals with baseball player Mike Trout and another
NBA star, James Harden.
(Reporting by Aishwarya Venugopal in Bengaluru; Editing by Sai
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