Ribbon Cut

Wild Woof Inn hosts grand opening and ribbon cut at the former Cha-Dai Pet Motel

[October 11, 2025] 

On Wednesday evening, October 8th, a large crowd gathered at the Wild Woof Inn in Lincoln to help celebrate the new ownership of the former Cha-Dai Pet Motel with a ribbon cut and reception.

Laine Brickey purchased the business from Kay Armbrust, taking over ownership on June 12th. With the exception of a new name and some fresh paint, the business is very much the same as when under the leadership of Armbrust, offering pet day-care, long-term boarding, and pet grooming services to pet parents in the community.

Laine said that happily the staff that worked for Armbrust stayed on, with the exception of Missy Levi who was planning retirement and would spend her last day at the Wild Woof the same day as the ribbon cutting.

In addition to Laine those who are staffing the Wild Woof include her mom Jennifer Brickey and staff Kara Burge, Kim Richards, Lucas Ulvstead, Markita Rohlfs, Arrington Mauhar, Carrissa Sprinkel and two new hires, Adalyn Reed and Brooklyn Curry.

Brickey said that she had been employed by Armbrust five years earlier after following the recommendation of a former Cha-Dai employee who thought Brickey would like working with the animals. Brickey said indeed she did like it, every part of it.

She remembered Armbrust coming to speak with her a few days into the job. Armbrust had asked her how she liked the job saying that “scooping poop isn’t for everyone.” Brickey said that for her though, it was perfect. She loved being with the animals and watching after their well-being. And, yes, while there were some less than perfect moments, for the most part, she loved every aspect of the job.

Armbrust had been looking for a while for someone to purchase the business that would maintain the same high standard of care she had insisted upon throughout her career. Brickey had thought and thought, and finally she made the decision to take the plunge into business ownership.

Brickey said she had been really delighted when all of the staff said they wanted to stay and work with her to maintain that high quality care.

Wild Woof is a pet care facility that carefully works with pets and pet parents to ensure that the animals are safe and well taken care of. There are some requirements for boarding a pet at Wild Woof including that the animals have all their vaccinations, the owner provide information about the pet’s veterinarian, and that they understand and provide a chain of reaction if an animal becomes ill while at Wild Woof.

Brickey explained that chain often involves first trying to reach the pet owner, then after that, a next point of contact provided by the pet owner, and if that is not successful Brickey is given authorization to act in the best interest of the pet and owner in seeking medical care or treatment.

Brickey said most of the time contacting the pet owner or the emergency contact provided by the owner is sufficient, but having the authority to treat as necessary is crucial to assuring the well-being of the pet when in the care of Wild Woof.

The animals also get plenty of attention from Brickey and the staff. The pet owner is asked to provide the food the pet will need during its stay, but Wild Woof provides blankets and other needs. The dogs are permitted time outside to run and roam inside a large fenced in area and are played with by staff on a regular basis.

On Thursday, the ribbon cutting was held outside the front doors of the building with Brickey at the center of attention, her fiancé Chris Lowery next to her, and her parents Doug and Jennifer Brickey beside her as well. She was joined behind the ribbon by staff members Kara Burge and Kim Richards. Then “the Littles” were called to come join the crowd. These were the youngsters in the Brickey/Curry extended family including Braxton Brickey, Emma Curry, Olivia Brickey and Paige Curry.

Joining the group behind the ribbon were several city representatives including aldermen Kevin Bateman, Dennis Clemons, City Clerk Peggy Bateman, City Treasurer Chuck Conzo, and Lincoln Mayor Tracy Welch. Holding the ribbon for the cut was Karen Castelein and Richard Smith representing Lincoln Daily News.

During the introduction it was mentioned that the celebration of new ownership of the pet care facility was particularly notable because Laine is a new generation of business owner. It was noted that keeping our community thriving is dependent upon our young entrepreneurs choosing to stay in their hometown community to grow their businesses.

The first person to speak was Mayor Tracy Welch who said that he wanted to echo and emphasize that same point. He said it is vital to the survival of any town that its young people stay local and choose to take on the roles being vacated by previous generations. He expressed appreciation to Laine for taking that leap and wished her all the best.

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There was an offer for others to speak if they so wished, then the floor was turned over to Laine. In what her mom said was a rare show of emotion, Laine said that she was so appreciative of the people who had helped her through the transition, the family that had supported her decisions and those who had worked to give the interior a fresh look. She said she was appreciative of all those that had come out to welcome her to the community and encourage her in her new business venture.

It was mentioned that the majority of the interior had been given a fresh coat of paint, and everything had been cleaned to spotless. Everyone was encouraged to do a walkthrough of the facility after the cut.

With speeches concluded the group posed for the traditional photo then assisted with the countdown when Brickey snipped the ribbon on her new business.

Wild Woof inn is located at 1255 Hickox Drive in Lincoln. They are open Monday through Friday from 8 a.m. to 5:30 p.m. and 9 a.m. to noon on Saturdays. They accommodate dogs and cats, and according to Brickey they occasionally have a rabbit who stays with them.

Services offered include day care for pets, longer term boarding during pet parent vacations, and grooming services.

Anyone interested in Wild Woof’s services can reach out to Brickey and her staff by calling 217-732-1529.

[Nila Smith]

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