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The real AI risk isn’t the technology. It’s falling behind it.
 By: Tom Franz, Director of Customer Experience, Integrity Data

For thirty years, Integrity Data has built HR and payroll software out of Lincoln, Illinois, a town of about 14,000 people. We're family-owned, with about 30 employees, and we've spent three decades in enterprise HR and payroll technology doing the essential work of making sure people get paid correctly and on time.

None of that sounds like a company that would be on the leading edge of artificial intelligence. But that’s exactly why I think our experience is worth sharing.

Over the past three years, we went all-in on AI across the company. Not because we had to, and not because someone told us it would be the safe move. We did it because we could see that it made our people better at their jobs and helped us deliver better outcomes for our customers.

In an age where fears are mounting about AI making human workers obsolete, the contrast couldn’t be sharper from where we’re sitting.

Take a strategic partner located in Bermuda who needed marketing materials on short notice. With permission, a member of our team recorded the partner call and used an AI tool to turn her vision into draft assets. The deliverable landed in the partner’s hands within 30 minutes, and only minor tweaks were needed.

That same kind of project used to take about six hours. The employee didn't lose any of her creative ownership or expertise. She still exercised her skills and judgement, but what she gained was the capacity to take on an urgent request without letting the rest of her workload or customers suffer.

We’ve seen the same results across our services. One of the legacy systems we've long supported is being phased out by its provider, and a number of our customers still rely on it. Migrating a customer off it used to take as much as 40 hours of tedious, manual work. We built AI tooling in-house that understands both the old system and the new one and handles that data transformation work for us. Migration efforts that often took almost a full week of work now take three to five hours on average, freeing our service delivery team to focus on customer relationships, where their time and expertise are most valued.

We knew that adopting AI across our business would make us more productive, but we underestimated just how much. This year, we challenged our team members to find a 3-to-10-times productivity gain by leveraging AI. Today, some of our team members are already closer to 100 times on specific tasks. They aren’t working more, they’re working smarter.

[to top of second column in this letter]

 This proves a point I make often: you don’t have to be afraid that AI is going to replace you, but someone who knows how to use AI may eventually have an advantage over someone who doesn’t. The best thing anyone can do these days is move past fear, learn the tools, and figure out how they can make you better at what you already do.

There's an old idea in economics called Jevons Paradox: when something gets cheaper and faster to produce, people don't do less of it, they do more. That's what's happened here. Since going all-in on AI, we've hired more people, not fewer. We’ve even stood up a small internal team to build an entirely new product from scratch that wouldn't have been financially possible for a company our size two years ago.

As a provider handling sensitive HR data like payroll, compensation, and bank accounts for a living, our AI use inside our company is strictly governed. Our systems are developed and deployed responsibly, and one of our core values is “own the outcome,” which means no AI output goes to a client unedited. Moving quickly does not mean lowering our standards. It’s possible to adopt AI quickly and responsibly. We've had to do both.

I understand why AI provokes skepticism. It's a significant shift, and the instinct to wait and see how it plays out before making a move is a natural one. But in our experience, waiting doesn't protect a business. Rather, it puts owners and operators in a position where they need to play catch-up.

We didn't wait for Silicon Valley or a bigger competitor to prove out AI before we moved. We don't think other small and mid-sized businesses need it either.

The real risk isn't the technology. It's falling behind the people and the companies that learn how to use it well.

Tom Franz is the Director of Customer Experience for Integrity Data, a family-owned, AI-forward HR & payroll solutions company serving businesses across the world for more than 30 years.

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