Nissan’s premium brand Infiniti courts NBA’s Stephen Curry
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[June 28, 2017]
By Norihiko Shirouzu
BEIJING (Reuters) - Japanese automaker
Nissan Motor Co Ltd's premium brand Infiniti will announce a
marketing agreement with U.S. basketball star Stephen Curry on
Wednesday, according to a company statement seen by Reuters.
In his first campaign for the company, the point guard for NBA
champions the Golden State Warriors would feature in advertisements
for the redesigned Infiniti Q50 flagship sports sedan, due for a
launch around the world from August, the statement said.
The campaign including television would be rolled out in the United
States, China and other markets to coincide with the launch. Nissan
is expected to publicly announce the campaign later on Wednesday.
"The U.S. is our biggest market and China is our biggest growth
market, so partnering with Mr. Curry ... is a great way to reach
consumers around the world in an authentic way,” said Roland
Krueger, head of Infiniti, in a statement.
Curry has won two NBA Championships with the Golden State Warriors.
He is a two-time NBA Most Valuable Player, four-time NBA All-Star
and the NBA leading scorer in 2016. Curry was also named the
Associated Press Male Athlete of the Year in 2016.
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Golden State Warriors NBA basketball
player Stephen Curry is filmed for an Infiniti car advertisement in
Blackhawk, California, U.S. June 26, 2017. REUTERS/Kate Munsch
For the Chinese market, where Infiniti lags far behind Germany’s
three main premium brands BMW, Audi <VOWG_p.DE> and Mercedes-Benz,
as well as its home-market rival Lexus, the Japanese premium brand
is expected to launch a long-wheel-base version of the new sedan.
Infiniti last year sold more than 76,000 Q50 cars globally. It sold
about 44,000 in the United States and 19,000 in China.
(Reporting by Norihiko Shirouzu in Beijing; Editing by Stephen
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