delays release of first original series 'Carpool
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[April 25, 2017]
By Piya Sinha-Roy
LOS ANGELES (Reuters) -
Apple Inc's Apple Music has delayed the release of its
first original video series, an adaptation of comedian
James Corden's popular "Carpool Karaoke" segment, the
At the Code Media conference in February, Apple said the show
would debut in April and be available only to Apple Music
subscribers. Apple's senior vice president of internet software
and services, Eddy Cue, showed a trailer for the series
featuring celebrities such as Will Smith, John Legend, Ariana
Grande and Alicia Keys.
A premiere party for "Carpool Karaoke" scheduled for March in
Los Angeles was postponed without explanation days before it was
to take place. This week, the company again postponed its launch
party, which had been rescheduled for Monday.
Apple, a company known for its precisely coordinated product
launches, declined to explain the delays, but said in a
statement that "Carpool Karaoke: The Series will premiere on
Apple Music later this year."
The series is an adaptation of a segment than runs during CBS'
"The Late Late Show with James Corden" and sees him driving with
a celebrity and singing a medley of songs.
A representative for CBS Television Studios said in an email on
Monday: "We're excited about our 'Carpool Karaoke' for Apple
Music, and look forward to everyone seeing it later this year."
In January, Corden told reporters at a Television Critics
Association panel that he was "incredibly proud" that it would
be Apple Music's first show.
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Launched in mid-2015, Apple Music has struggled to gain traction.
The company said that the service, which sells for $9.99 a month and
is heavily promoted to iPhone users, had 20 million subscribers at
the end of 2016.
Rival streaming platform Spotify, which offers both a free version
and a $9.99 monthly subscription, said in March it had 50 million
Apple Music has primarily offered streaming music to its
subscribers, but hoped additional exclusive video content would lure
Apple has said that each of the 16 half-hour episodes it is planning
of "Carpool Karaoke" would pair two celebrities spending the day
driving around together.
Apple Music has also announced plans for a reality show, "Planet of
the Apps," which Cue said was due this spring.
(Additional reporting by Stephen Nellis and Lisa Richwine; Editing
by Sue Horton and Peter Cooney)
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